Comprehensive growth strategy for an FF&E hospitality furniture provider.
Vertex Furniture, a seasoned FF&E heavyweight, hit a sales slump by late 2023. Despite their top-notch hospitality furnishings, their digital game needed a major level-up. Enter TBI: With our digital wizardry and strategic chops, we turbocharged Vertex's sales engine and catapulted them to a cool $1M ARR in just one year!
Achieved in 1 Year
Leads Generated
Average Order Value (AOV)
Sales Conversion Rate
Vertex Furniture
Partnering with The Brand Ignition Co. was a game-changer for Vertex. Their strategic approach to testing communication frequencies across platforms revolutionized our outreach, teaching us the importance of tracking conversions in the B2B space.
We conducted a comprehensive brand audit and repositioning strategy, enhancing Vertex Furniture’s brand identity to better appeal to upscale hospitality clients. This included a new logo, color scheme, and marketing materials that reflect the premium nature of their offerings.
We amplified their digital footprint by enhancing listings on platforms like Google MyBusiness and Yelp, boosting their visibility across key business directories, while invigorating their website and social media channels to increase engagement.
We turbocharged Vertex Furniture's lead generation by deploying advanced tools with web scraping and automation capabilities. In just 6 months, we skyrocketed their lead count by 12x, generating over 120+ qualified leads each month.
We meticulously built a lead conversion journey for Vertex Furniture, integrated Zoho CRM with Zoho Books to ensure seamless information flow between sales and accounting and made sure the sales team was trained in and out.
We transformed their social media approach, engaging potential clients and building trust through captivating reels, boosted posts, and active engagement. By being present on all possible channels, we struck gold with Facebook groups—organic postings there have already generated $250k in direct sales.
We redesigned the Vertex website with a focus on aesthetics and functionality, integrating high-quality visuals of their products with user-friendly navigation. We employed advanced SEO techniques and rich content strategies to improve organic search visibility and user engagement.
Numbers tell the story, and we make sure it's a good one! With our comprehensive business reporting, we dive into PnLs, track every lead, optimize ROI, and keep budgets on point. It's like having a crystal ball for your business.
Numbers tell the story, and we make sure it's a good one! With our comprehensive business reporting, we dive into PnLs, track every lead, optimize ROI, and keep budgets on point. It's like having a crystal ball for your business.
We turbocharged Vertex Furniture's sales process with precision-crafted sales scripts, masterful rebuttal handling, and effective follow-up methodologies. This holistic approach led to a remarkable 33% boost in sales conversion rates.